Twitter may be the social media platform that never sleeps, but it’s also a powerful part of your marketing arsenal.

Think about it: Twitter is full of people who are interested in world events and what their favorite brands have to say about them. That’s why you need a strategy for creating valuable content that keeps your audience interested while attracting new followers.

So you ask yourself, how do these top creators do it every single day?

They create based on what already exists so they never start from scratch. They either build from other people’s tweets or utilize pre-built and established tweet structures that worked before.

You’ve spent a lot of time creating content on Twitter, so now it’s time to get more followers.

The first step is understanding how people use Twitter and what they expect from their experience with the platform.

When you look at users’ engagement patterns, there are some interesting trends:

• People tend to follow back those who follow them first
• Tweets with images receive more engagement than those without images
• Tweets that mention other users (with @) have higher engagement rates than those that don’t

In this article, I’ll show you how to get more bang for your Twitter buck with five tweet structures that you can use right now to grow your following. 

These five tweet structures will help you gain more followers on Twitter.

The Idea

The first step to growing your audience is to build a strong foundation. With this structure, you can create content that will resonate with your target audience and encourage them to follow and engage with you.

• How-to: A quick how-to on a topic related to your industry or business.
• Product: A specific product or service offered by the business.
• Event: An upcoming event or regular event (like a monthly meetup) that people would be interested in attending, such as a webinar about social media marketing for real estate agents or an Instagram party where participants teach each other new editing techniques.

The Question

Asking a question is a great way to engage your audience and get them talking. To make it work, though, you need to make sure that the question is clear and applicable to your target audience. 

The best questions are those that someone in your target market would be likely to ask themselves—and then answer on Twitter.

Here are some examples of good questions:

• What do you think of my most recent blog post?
• Which one is better: this app or that app?
• How do I get a job at [company name]?

The Listicle

The listicle is a great way to get your audience to engage with your tweets and keep them on the platform longer.

A listicle is any post that contains a list of items in order of importance, such as:

10 Reasons Your Husband Will Leave You if You Don’t Stop Binge-Watching Gilmore Girls (#2 Is Really Important)

So What Does Each Outcome Mean for Those Who Are Waiting for Their Visa?

You can also consider extending it into a thread if the tweet gains good engagement.

The Infographic

• Share the infographic.
• Copy and paste the URL into your tweet.
• Add a link to your website at the end of the post.

The GIF

• Include a GIF in your tweet.
• Use the GIF to showcase something you’re excited about and also to insert emotion into your tweet.
• People love GIFs because they’re fun, easy to understand and visually appealing!

Key Takeaway

Using these five proven tweet structures will help you gain more followers on Twitter. The answer is simple: Understand what type of content your audience wants to read and share it with them.

Start collecting tweets that draw your attention and identify the structure. Test them out with your content in your niche. Refine and repeat.

The key here is not just posting good content but also showing that you care about your audience by taking time to craft tweets they’ll love.

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